The AWMDA has struggled with the loss of membership, and producer interest and involvement has waned severely due to recurrent market restrictions spurred by political reactions to CWD . However, the Board is determined to rebuild the industry and a recovery plan has been set in motion.

The following business plan and strategy was approved by the AWMDA Board of Directors in September 2005.

The 5 year plan has five primary goals:
For each goal, a detailed work plan including budget projections is outlined in the Business Plan. Timelines will be dictated by funding and resources available over the next 5 years, as well as world trade concerns and consumer demands and producer participation and cooperation.